Once you have a decent site which is ready to get visitors and sales, it’s a good time to set-up link exchanges. You can send a request to other similar sites that you would like to exchange links with them. This work has to be done professionally. Professionally doesn’t mean you have to behave like a CEO of some Multinational company. Your words should sound as if you’re serious about the deal.
It’s important to place a link on your site to theirs first. Then you can send them a request to exchange links, and also mentioning the place where you have linked to them.
Before the reason for the above, let me talk about Search Engines. In the Introduction section, I said Search Engines used solely would never bring the required targeted traffic, until you’re ready to shell out thousands just trying to market your product. This doesn’t mean that we’ve ruled out Search Engines from the list.
Engine like Google has a pagerank. It determines how many web pages link to your website. If you get a popular site having a good pagerank (above 4) to link to your site through link exchange, then your pagerank increases too. Moreover, Google indexes your site faster. But remember, though by getting linked by a PR4+ site increases the chance of you getting indexed quickly, the actual pagerank of your site might take a while to update. It depends on when Google updates the listing.
If you can get a PR5 or PR6 website to link to you, you can get indexed faster. With increased pagerank, the importance of your site in the search engine also increases. So people can even find you through search engines. But as finding your site just through site engines would not bring as many users as using other Tips I’ve give in this e-Book.
One more great reason apart from search engines is that, the site with which you have linked might be getting good traffic. As the genre of your site and the other site matches, whatever traffic you get from there would be targeted. People visiting that site would click on your link, which would take them to your site. So again, this brings a lot of traffic.
This way, you have traffic flowing from various directions, which are targeted to your content. People know what to expect from your site, because the sources that brought them there prepared them for it. This is a very great method of bringing targeted traffic.
