There might be instance when you provide more than just Digital Products on your site. You might be providing some more information. Most of the time, you would find some source of free articles that you put up on your site, so as to increase traffic. Yes, they can bring traffic, but I insist on original content. It doesn’t matter if some of the articles have been retrieved from other websites, but original content should dominate. People won’t come to your website to read the same things again. You even have the risk of getting your site banned from Search Engines if too many duplicate contents are found on your site.
I am sure that the contents of your site might be relevant to the products you’re offering. In that case, the subject you’ve chosen might interest you, and maybe something which you know a lot about. It’s always good to write YOUR personal experience about the subject. I am not telling you to writing an autobiography. But whatever general and standard information you give must be supplemented by your personal experience about them. If you’re speaking about some products, don’t just reiterate what other websites have said. Add your own personal experience.
Not all information on the internet is 100% right. So you can, from your own experience tell what is right and what is wrong. What needs tweaking and all sorts of such information. This should greatly help in preparing original content for your website. This should prepare your website for anyone who visits it.
It’s always better to plan out your website thoroughly before publishing it online. Creating contents beforehand and then going and building a site is a much better option than publishing a website and then wondering what to do with it. It saves you time and money you invest on your websites.
